UNSW Press

This important book, based on extensive interviews and unprecedented access to SBS archives, argues that SBS is one Australia's most significant and innovative cultural institutions and that its charter to broadcast for multicultural Australia is as relevant today as it was when the organisation started 30 years ago.

Despite best intentions, various codes of ethics and extensive public attention, journalists are repeatedly seen to behave in ways that are less than edifying. With refreshing candour and scholarly rigour, Ian Richards, journalist and academic, examines the reasons why this particular profession is, apparently, so ethically challenged.